Job Details

Description

The Direct Marketing Manager will have the experience to make an impact by delivering key content and messaging through email, print mail, advertising and various other digital channels while driving customer engagement and conversion. This individual must be a self-starter, possess excellent follow-through skills and have the ability to work well with a team. To be successful in this position, the optimal candidate will have a minimum of 3-5 years professional experience in direct marketing including the proficient use of email marketing software and CRM, marketing automation software proficiency a plus but not required.

Responsibilities
Execute direct marketing campaigns aligned with strategic business goals
Utilize email marketing tools and CRM to deploy highly effective customer campaigns
Develop and manage the e-mail marketing database, opt-in/opt-out, preference centers, etc.
Proactively manage end-to-end direct/digital marketing specific projects
Monitor strategic KPIs and key digital metrics
Stay current on digital marketing/media developments and technology changes
Effectively communicate and provide frequent updates to the Marketing Team and leadership

Requirements
Proven work experience in executing direct marketing/digital marketing campaigns (minimum of 3 years)
Practical working knowledge of email marketing best practices, digital tools, CRM, direct mail, SMS, etc.
Experience with customer databases and database management within CRM systems
Excellent analytical and project management skills
An ability to multitask and perform under tight deadlines
Strong verbal and written communication skills
Bachelor’s Degree in Marketing or related field
Other duties may be assigned
After receipt of conditional offer of employment, must be able to pass drug screen/physical/background check

This position is in office, with a Monday through Friday schedule in Santa Ana, CA.

FBM Benefits
A principled approach to work, including honesty and integrity
A friendly, fast-paced, and supportive work environment
Competitive pay and incentives
Industry leading benefits including: Medical, Dental and Vision plans, 401(k) and Life & Disability benefits. In addition, we offer Pre-tax and Roth 401(k) with company match, paid holidays, and paid time off.

About Foundation Building Materials

Our Mission: To be the most trusted supplier partner to the construction trades in North America; delivering on safety, service, innovation, and value for our customers while creating opportunity and growth for the FBM Family.

Foundation Building Materials (FBM) is a leading North American distributor of building materials focused on meeting and exceeding the needs of local construction trades with best-in-class products and services. Based in California, FBM has more than 5,000 employees in more than 270 locations across the U.S. and Canada. FBM’s core values – safety first, a focus on customers and team members, honesty and integrity – form the foundation for an outstanding customer experience that is recognized across the industry. These values have ensured successful partnerships with customers and suppliers and have enabled us to build a workforce that is the best in the industry. Our people make the difference and our Leadership team has over 60 years of collective experience in the building material business.

FBM promotes an equal employment opportunity workplace with respect to all categories protected under applicable State and Federal law.