Director, Digital Marketing

Description
As Director, Digital Marketing you will report to the SVP of eCommerce to establish our omnichannel marketing automation practice with the mission to drive platform adoption and organic account growth.

Given the multifaceted nature of the role, the right candidate is an individual who is:

An entrepreneur, who understands how to create and capture value, and how to think big, start small and move fast.
A story teller, who can create a sense of excitement driving awareness to activation
A techno-functional leader, with a grasp of enterprise-grade omnichannel customer engagement solutions and best practices
A communicator, who can distill complex, data-rich insights into simple, actionable outcomes.
A problem solver, who is self-directed, proactive, and comfortable with uncertainty and ambiguity
Essential Duties and Responsibilities include the following. Other duties may be assigned.

Plan, implement and manage the overall digital marketing strategy to accelerate adoption of the MyFBM platform.
Establish account-based marketing (ABM) program and implement intelligent cross-selling and upselling across channels to grow our share of wallet with new and existing customers.
Drive engagement with self-service functionality to reduce cost to serve and ability to scale.
Craft and continually refine customer segmentation, customer journey management and attribution models.
Create and manage production schedules, coordinating execution from design to production.
Collaborate with digital analytics function to establish measurement framework, KPIs and instrumentation (tool set).
Report findings to internal audiences including digital and traditional (‘core’) marketing team members, eCommerce, merchandising, analytics team members, and executives in weekly, monthly and ad hoc reports.
Define and execute phased approach to maturing SEO and SEM.
Oversee relationships with external agencies and ad management partners.
Partner with IT to plan and execute digital marketing roadmap.
Monthly travel required.
Salary up to $132k; will commensurate with experience.
Foundation Building Materials (FBM®) is a leading construction materials distributor focused on exceeding the expectations of the commercial construction and residential building trades. With over 300 locations across the United States and Canada, FBM has significant geographic reach into most major building materials markets. FBM specializes in the local supply of building materials such as drywall, steel studs, lath, plaster, stucco, acoustical ceilings, insulation, fiberglass reinforced panels (FRP), and exterior insulation finish systems (EIFS). Additionally, FBM offers a wide variety of commercial-grade construction tools, drywall hand tools, fasteners, and construction supplies for residential and commercial projects.

Foundation Building Materials is a Company founded and operated on a well-defined set of core values. These “foundation values” are central in creating an industry leading experience for our customers, employees, vendors and shareholders alike. From safety first and customer focus to valuing our employees, operating with integrity and pursuing excellence, at FBM the goal is to demonstrate our values in the way we conduct business each and every day.