Marketing Specialist

The Company

Spectar augmented reality allows journey-level workers in construction to take on every challenge — from understanding the design intent by seeing it 1:1 scale on the jobsite to building using hands-free augmented reality directly from BIM without ever seeing 2-D shop drawings. We’ve been building together since 2017 and are trusted by innovative contractors in North America. We’re excited to be growing a team as diverse and productive as the thousands of people we interact with on jobsites and a company where high-performers can thrive.

The Role of a Marketing Specialist

We are seeking a driven, strategic, and hands-on professional to research market conditions in national and international markets for virtual design and construction (VDC), augmented reality (AR), and building information modeling (BIM) products and services for the construction and building industries. You will collect and analyze data on customer preferences to identify potential markets and factors affecting product demand. Conduct research on marketing strategies and measure customer satisfaction. Evaluate the effectiveness of marketing programs. Forecast and track marketing and sales trends in the industry. Represent the company at industry trade shows held 6-8 times a year throughout the US.

We are on a mission to build and lead a category of enterprise mixed reality for construction. You have an opportunity here to create an exciting career pathway– really, the sky is the limit. We are an innovative company changing how construction works and offer a fast-paced, fun, and healthy work environment where you can grow and scale. You will be surrounded by a collaborative team that will do anything and everything it takes a stellar product to market to help our clients.

This job is a unique opportunity to join a rapidly growing company and help define the future of augmented reality in construction. We have a great story to tell, our customers are changing how the world is built, and we need you to help us bring it to life. We offer competitive salaries, employee and family health coverage, and unlimited paid time off. The company is headquartered in Los Angeles; for this role, we expect you to be based in Los Angeles, CA with some travel required.

Responsibilities (What you will do)

Conduct regular Market Research
Stay informed about the state of the Industry
Establish evaluation criteria for Marketing Strategy
Capture and assess feedback from users via feedback pipeline and testing for continuous improvement
Translate business needs into research questions, conduct tests, and synthesize learnings

Required (What we want to see in you)

2+ years of professional experience in a Marketing Specialist or Account Executive

Great communication skills with the ability to articulate clearly to a variety of different audiences
Track record of building strong customer relationships that result in delivering excellent customer solutions
Track record of taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm
Track record of building partnerships and working collaboratively with others to meet shared objectives